Our Vision

A game that realises the needs, wants and unlimited ambitions of its girls and women.

Our Mission

Continually challenge and support the high-quality development and provision of those who work tirelessly and play fiercely in football.

UNITED in Progress,
EMPOWERED for Growth,
REALISED in Scotland’s Girls and Women.

Our Aim

  • Have regular mainstream coverage – cross channel.
  • Attract strong partners with a shared interest in our objectives.
  • Support the professionalisation of our clubs.
  • Have a vibrant and growing audience.
  • Have investment flowing into the game to support the strategic objectives and the ambitions of our players, clubs, and the National Team.

Scottish Women’s Football owns and manages 81 competitions across Scotland including:

  • Park’s Motor Group SWPL (SWPL)
  • SWPL Cup
  • SWPL Plate
  • SWF Championship
  • SWF Championship Cup
  • Scottish Women’s Football League (SWFL)
  • SWFL Cup
  • SWFL Plate
  • Highlands & Islands League
  • Highlands & Islands League Cup
  • Scottish Women’s Cup
  • Youth Regional League Cups
  • Youth Regional Leagues
  • Scottish Youth Cup
  • SHAAP National Performance Leagues
  • SHAAP National Performance League Cups

The SWF Team

SWF Board
Vivienne MacLaren


Kerra McKinnie

Commercial Director

Anne McKeown

Legal Director

Gavin Michie

Finance Director

Daljeet Dagon

Child Wellbeing & Protection

Karen McGowan

Perform & Win

SWF Staff
Aileen Campbell

Chief Executive Officer

Tom Freeman

Communications and Media manager

Ann Jane Malloy

Child Wellbeing & Protection Officer

Liam McNally

Club & Competitions Officer

Ruth McGeoch


Jack Mckeown

Club and Competitions Co-ordinator

Becky Padden

Club and Competitions Co-ordinator

Sam O'Donnell

Commercial Partnership Manager

Youth League Management Committees


Football is the largest team sport played by girls and women in Scotland. With over 17,000 participants, over 700 teams, and national coverage on BBC ALBA and BBC Sport Scotland, there has never been a better time to join a forward thinking and fast growing organisation.

Find out more