Our Vision

A game that realises the needs, wants and unlimited ambitions of its girls and women.

Our Mission

Continually challenge and support the high-quality development and provision of those who work tirelessly and play fiercely in football.

UNITED in Progress,
EMPOWERED for Growth,
REALISED in Scotland’s Girls and Women.

Our Aim

  • Have regular mainstream coverage – cross channel.
  • Attract strong partners with a shared interest in our objectives.
  • Support the professionalisation of our clubs.
  • Have a vibrant and growing audience.
  • Have investment flowing into the game to support the strategic objectives and the ambitions of our players, clubs, and the National Team.

Scottish Women’s Football owns and manages 75 competitions across Scotland including:

  • SWF Championship
  • SWF League One
  • SWF Championship & League One Cup
  • Scottish Women’s Football League (SWFL)
  • SWFL Cup
  • SWFL Plate
  • ScottishPower Highlands & Islands League
  • Highlands & Islands League Cup
  • Youth Regional League Cups
  • Youth Regional Leagues
  • ScottishPower Youth Challenge Cup
  • Scottish Youth Cup
  • National Academy Programme
  • National Academy Programme Cups

The SWF Team

SWF Board

Vivienne MacLaren


Kerra McKinnie

Commercial Director

Bill McGowan

Legal Director

David Stephen

Finance Director

Daljeet Dagon

Child Wellbeing & Protection

Karen McGowan

Perform & Win

Ainslie Pettie

Policy director

Derek Allan

Strong Quality Growth

SWF Staff

Aileen Campbell

Chief Executive Officer

Ann Jane Malloy

Wellbeing & Protection Manager

Kim Guthrie

Club & Competitions co-ordinator

Fraser Joss

Lead Administrator and Financial Support Officer

Gillian Wood

Club and Competitions Co-ordinator

Becky Padden

Club and Competitions Co-ordinator

Tom Freeman

Communications and Media manager

Kirsty Fowler

Operations and Competitions Manager

Youth League Management Committees


Football is the largest team sport played by girls and women in Scotland. With over 9000 participants, over 300 Clubs Nationally, and national coverage on TV and Print Media, there has never been a better time to join a forward thinking and fast growing organisation.

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